I’ll be watching AMC’s THE PITCH
While watching Mad Men I saw a preview for a new AMC show called, The Pitch. I was immediately excited as I am a lover of reality TV and this is reality tv in the advertising world. Thought it was amazing to be able to go inside these offices and see those who work in advertising. I do understand completely that it is not a 100% true portrayal of the process. Cutting down the 100 hours of work that goes into a pitch down to 40 minutes, or whatever, isn’t going to give much insight. I watched the first preview and I found myself most interested in the brainstorming sessions. I’m still thinking about the differences between the process of copywriters vs. the process of designers. It seemed to me that when designers get together on a project the conversation is a bit different, but I will have to think about that some more. Maybe it’s just more visual, collage boards, photography, illustrations.
I’m sure this show will get a lot of negative reviews. No one like the manipulation of advertising and most of the time coming up with creative ideas seems ridiculous at times and not so creative at all. The process is ALWAYS different. You can take inspiration from other sources and media, or you can get some guy off YouTube. I can imagine that most people in the business are both really happy and really stressed at their job. It’s like that art project the you worked on for 100+ hours, you’re ready to destroy it at times, it stresses you out but when you finally get it done you have something you love and can be proud of. I don’t think creatives expect others to get it really. So with that I say this show isn’t for everyone, but I’ll be watching.
Premieres April 30.

